The BPO Playbook Is Dead — Outcomes Are the New Currency
Forrester research finds that AI is fundamentally rewriting how business process outsourcing works — clients are no longer paying for hours of labor, they're paying for results like faster cycle times, better customer satisfaction, and lower operating costs. For SMBs that outsource any business function (customer service, back-office, finance), this is your signal to renegotiate: demand outcome-based contracts, not FTE-based ones. Providers who can't tie their work to measurable ROI are on borrowed time.