OpenAI Research: AI Is Blurring Job Roles — And Small Businesses Are Feeling It Most
A new OpenAI Economic Research report finds that nearly half of AI use at work crosses traditional job boundaries — meaning employees are doing tasks outside their defined roles with AI's help. Small businesses see even more of this crossover than large companies, and the list of tasks workers perform is changing altogether. For SMB owners, this is a signal: your team can likely do more than their job titles suggest, and AI is the lever. Think about where role flexibility could unlock real capacity — a bookkeeper who can now draft client reports, or a sales rep who can build their own dashboards.