Salesforce Buys AI Customer Service Platform Fin for $3.6 Billion
Salesforce is acquiring Fin (formerly Intercom), an AI agent platform that resolves customer queries across chat, WhatsApp, SMS, phone, Slack, and more. The deal will fold Fin's technology into Agentforce, Salesforce's platform for building custom AI agents. For SMBs, this signals that AI-powered customer service is becoming the baseline expectation — and tools to deliver it at scale are getting more powerful and more accessible.