Most Small Businesses Think AI Is Working — But Can't Prove It
A QuickBooks survey of 34,000 small businesses found 77% are using AI regularly and 41% report revenue gains — but over half measured success by gut feeling, not data. Less than half tracked specific metrics, and the productivity and revenue numbers were based on self-reporting, not controlled studies. If you're spending on AI, now is the time to define what success actually looks like with hard numbers before your AI budget grows alongside global spending hitting $2.5 trillion.