4 in 5 Small Businesses Will Use AI Marketing Tools by Year's End
A Constant Contact survey of 1,500+ SMB owners found 54% already use AI marketing tools, with another 27% planning to start in 2026 — pushing adoption past 80%. SMBs are using AI for real marketing work: analyzing trends, writing content, and generating visuals. Notably, large enterprises are struggling to see ROI from AI despite heavy investment, suggesting smaller, nimbler businesses may actually have the edge in extracting value.