OpenAI Is Building a Self-Serve Ads Platform — And It Could Be a Big Deal
OpenAI has a working ads manager in testing, and it already looks like early versions of Google Ads or Meta's Ads Manager — with campaign setup, audience targeting, and budget controls. It's still sparse, but the direction is clear: OpenAI wants advertisers to spend directly on its platform without needing a salesperson. For SMBs, this is one to watch closely — if it follows Google's playbook, it could become a powerful and accessible new advertising channel reaching ChatGPT's massive user base.