Tools that actually help you run a better business.
Every tool below has been vetted for small and mid-sized business owners — not enterprise teams, not developers. We look for tools that are affordable, easy to start, and deliver a clear return. Some links are affiliate links. We only recommend tools we'd use ourselves.
Frase.io
Free trial available · Paid from $49/moBest for: Marketing agencies, service businesses, anyone who publishes content online
Struggling to get your website found on Google? Frase.io helps you research, write, and optimize content that ranks — without needing to hire an SEO expert. It analyzes what your competitors are publishing and guides you to create better content, faster.
A local marketing agency can use Frase.io to research top-ranking articles, generate SEO-optimized blog drafts for clients, and cut content production time in half.
Try Frase.io free todayMurf AI
Free plan available · Paid from $19/moBest for: Marketing agencies, e-learning creators, small businesses producing video or audio content, content creators, YouTubers
Recording professional voiceovers is expensive and time-consuming — Murf AI lets you turn plain text into natural-sounding, studio-quality voice audio in minutes. Choose from a large library of realistic AI voices across multiple languages and accents, no microphone or recording experience needed. It's an affordable way for small businesses to add polished narration to videos, ads, presentations, and training materials.
An online retailer can use Murf AI to quickly produce professional product explainer videos and ads with lifelike voiceovers — without hiring a voice actor or renting a recording studio.
Try Murf AI free todayExpertise.ai
Free tier available · Paid from $400/moBest for: Small and medium-sized businesses, service businesses, business owners looking to leverage AI across multiple operations
Running a business means juggling a dozen tasks at once — and it's easy for things to slip through the cracks. Expertise.ai brings AI-powered tools together in one place so you can automate repetitive work, make smarter decisions, and focus on what actually grows your business. Whether you're managing operations, customers, or content, it puts the power of AI to work without needing a tech background.
A service business owner can use Expertise.ai to automate day-to-day workflows, freeing up hours each week that would otherwise be spent on manual admin tasks.
Start free with Expertise.aiAdCreative.ai
Free trial available · Paid from $25/moBest for: Small retailers, e-commerce stores, marketing agencies, local service businesses, anyone running paid ads
Creating eye-catching ads takes time and design skills most small business owners don't have. AdCreative.ai uses AI to generate ready-to-use ad creatives — banners, social ads, and display images — in seconds. You get professional-looking ads built to convert, without hiring a designer or learning complex software.
A local e-commerce retailer can instantly generate dozens of on-brand ad images for Facebook and Google campaigns, test what performs best, and launch faster — all without touching a design tool.
Start your free trial of AdCreative.aiUnbounce
Free trial available · Paid from $19/moBest for: Small businesses, marketing agencies, e-commerce stores, service businesses running paid ads
Most small businesses lose money on ads because their landing pages don't convince visitors to take action. Unbounce lets you build high-converting landing pages without a developer — and its AI tools help you write copy, run tests, and route visitors to the version most likely to convert. You get more leads and sales from the same ad budget you're already spending.
A local fitness studio can quickly build a dedicated landing page for a new membership promotion, letting the AI suggest headline copy and automatically send visitors to whichever page version is getting more sign-ups — all without touching a line of code.
Start your free Unbounce trial