Tools that actually help you run a better business.
Every tool below has been vetted for small and mid-sized business owners — not enterprise teams, not developers. We look for tools that are affordable, easy to start, and deliver a clear return. Some links are affiliate links. We only recommend tools we'd use ourselves.
Frase.io
Free trial available · Paid from $49/moBest for: Marketing agencies, service businesses, anyone who publishes content
Struggling to create content that actually shows up in Google search results? Frase.io researches your topic, analyzes what's already ranking, and helps you write and optimize articles — all in one place. It cuts the time it takes to go from blank page to publish-ready content dramatically.
A marketing agency can use Frase.io to quickly produce SEO-optimized blog posts for multiple clients, using AI to research competitors and fill content gaps — without hiring extra writers.
Try Frase.io free todayMurf.ai
Free plan available · Paid from $29/moBest for: Marketing agencies, e-learning creators, retailers, service businesses, anyone who produces video or audio content
Recording professional voiceovers is expensive and time-consuming — Murf.ai fixes that. It turns plain text into realistic, studio-quality AI voices in minutes, with no microphone or recording studio needed. Choose from 120+ voices across 20+ languages and have polished audio ready for videos, ads, or presentations in a fraction of the time.
An online retailer can use Murf.ai to quickly add professional voiceovers to product demo videos and ads without hiring a voice actor, cutting production costs and getting content out faster.
Try Murf.ai for freeExpertise.ai
Free tier available · Paid from $400/moBest for: Small and medium-sized businesses, consultants, professional service firms
Running a business means juggling a lot of knowledge — processes, expertise, and decisions that live in people's heads. Expertise.ai helps you capture, organize, and apply that knowledge so your team can work smarter and more consistently. Instead of reinventing the wheel every time, your business gets an AI-powered brain it can actually rely on.
A professional services firm can use Expertise.ai to turn its consultants' know-how into reusable AI workflows, so junior staff deliver consistent, high-quality work without constant hand-holding from senior team members.
Explore Expertise.ai for freeAdCreative.ai
Free trial available · Paid from $25/moBest for: Small retailers, e-commerce stores, marketing agencies, local service businesses running paid ads
Creating eye-catching ads takes time, money, and design skills most small businesses don't have. AdCreative.ai generates high-converting ad creatives — images, banners, and copy — in seconds using AI trained on top-performing campaigns. You get professional-looking ads ready for Facebook, Google, Instagram, and more, without hiring a designer.
An e-commerce retailer can instantly generate dozens of polished product ad variations for a seasonal sale campaign, test them across platforms, and find what converts — all without touching design software.
Start your free trial of AdCreative.aiUnbounce
Free trial available · Paid from $19/moBest for: Small businesses, marketing agencies, e-commerce stores, service businesses running paid ads
Spending money on ads but not getting enough customers from them? Unbounce helps you build landing pages designed to turn visitors into leads and buyers — no developer needed. Its AI tools even help you write copy and optimize your pages automatically to get better results over time.
A local med spa can quickly launch a dedicated landing page for a seasonal promotion, use AI-generated copy to speak directly to their ideal client, and watch sign-ups roll in without touching a single line of code.
Start your free trial with Unbounce