Tools that actually help you run a better business.
Every tool below has been vetted for small and mid-sized business owners — not enterprise teams, not developers. We look for tools that are affordable, easy to start, and deliver a clear return. Some links are affiliate links. We only recommend tools we'd use ourselves.
Frase.io
Free trial available · Paid from $49/moBest for: Marketing agencies, service businesses, anyone who publishes content
Struggling to write content that actually shows up on Google? Frase.io researches your topic, analyses what's already ranking, and helps you write and optimise articles that compete — all in one place. It cuts the time you spend on content from hours to minutes, without needing an SEO expert on staff.
A marketing agency can use Frase.io to quickly research, write, and optimise blog posts for multiple clients at once, reducing content production time and improving search rankings without hiring additional writers.
Try Frase.io free todayMurf.ai
Free plan available · Paid from $29/moBest for: Content creators, marketing agencies, e-learning businesses, retailers, small business owners who produce video or audio content
Recording professional voiceovers is expensive and time-consuming — Murf.ai fixes that. It lets you turn plain text into natural-sounding, studio-quality voiceovers in minutes using AI voices across dozens of languages and accents. No microphone, no recording studio, and no voice actor needed.
An online retailer can use Murf.ai to quickly produce professional product demo videos and ads with polished voiceovers — without hiring a narrator or renting a studio.
Try Murf.ai free todayExpertise.ai
Free tier available · Paid from $400/moBest for: Small and medium-sized businesses, consultants, agencies looking to harness AI expertise at scale
Running a business means wearing too many hats — and it's hard to know which AI tools are actually worth your time. Expertise.ai helps you cut through the noise by matching your business needs to the right AI-powered solutions and strategies. Think of it as having a knowledgeable AI advisor in your corner, without hiring a consultant.
A marketing agency can use Expertise.ai to quickly identify and implement the right AI tools for client campaigns, saving hours of research and trial-and-error each month.
Explore Expertise.ai for freeAdCreative.ai
Free trial available · Paid from $25/moBest for: Local businesses, marketing agencies, e-commerce retailers, franchises
Creating eye-catching ads takes time and money most small businesses don't have. AdCreative.ai generates scroll-stopping ad images and copy in minutes — no designer needed. You set it up once and let it do the heavy lifting, so you can run professional ads across social media and Google without hiring an agency.
A local restaurant can instantly produce polished promotional ads for Facebook and Instagram — without a designer — by simply entering their brand details once and letting AdCreative.ai generate ready-to-publish creative in minutes.
Start your free trial of AdCreative.aiUnbounce
Free trial available · Paid from $19/moBest for: Small businesses, marketing agencies, e-commerce stores, service businesses
Most small businesses lose potential customers because their web pages aren't built to convert visitors into leads or buyers. Unbounce lets you build high-converting landing pages — without needing a developer — and uses AI to write your copy, score your leads, and tell you what's actually working. You get more results from the traffic you're already paying for.
A local fitness studio can use Unbounce to quickly launch a landing page for a new class promotion, let the AI write the headline and sign-up copy, and automatically prioritize the hottest leads — all without touching a line of code.
Start your free trial with Unbounce