Recommended Tools

Tools that actually help you run a better business.

Every tool below has been vetted for small and mid-sized business owners — not enterprise teams, not developers. We look for tools that are affordable, easy to start, and deliver a clear return. Some links are affiliate links. We only recommend tools we'd use ourselves.

Frase.io

Free trial available · Paid from $49/mo

Best for: Marketing agencies, service businesses, anyone who publishes content

Struggling to create content that actually shows up in Google search results? Frase.io researches your topic, analyzes what's already ranking, and helps you write and optimize articles — all in one place. Instead of spending hours on research and guesswork, you get a clear roadmap for content that attracts the right customers.

A local marketing agency can use Frase.io to quickly research, write, and optimize blog content for multiple clients, cutting content production time in half while improving search rankings.

Try Frase.io free today

Murf.ai

Free plan available · Paid from $19/mo

Best for: Marketing agencies, online course creators, content creators, e-commerce businesses, small business owners producing video or audio content

Recording professional voiceovers is expensive and time-consuming — Murf.ai fixes that. It turns plain text into realistic, studio-quality AI voiceovers in minutes, with a library of 120+ natural-sounding voices across 20+ languages. No microphone, no recording studio, and no voice actor fees required.

An e-commerce business can use Murf.ai to quickly produce professional product explainer videos and ads without hiring a voice actor, cutting production costs and turnaround time from days to minutes.

Try Murf.ai free today

Expertise.ai

Free tier available · Paid from $400/mo

Best for: Small and medium-sized businesses, consultants, professional service firms

Running a business means juggling a hundred tasks at once — Expertise.ai helps you cut through the noise by putting AI to work on the operations that slow you down. It brings intelligent automation and decision-support into one place, so your team spends less time on busywork and more time on what actually grows the business. No technical background needed — if you can describe the problem, the platform can help you solve it.

A marketing agency can use Expertise.ai to automate client reporting, streamline internal workflows, and surface insights faster — freeing up staff to focus on strategy and creative work instead of repetitive admin tasks.

Try Expertise.ai for free

AdCreative.ai

Free trial available · Paid from $25/mo

Best for: Retailers, e-commerce stores, marketing agencies, local service businesses, anyone running paid ads

Creating eye-catching ads takes time, design skills, and money — most small businesses don't have all three. AdCreative.ai generates scroll-stopping ad creatives and banners in seconds using AI, so you can launch professional-looking campaigns without hiring a designer. It's built to help you get more clicks and conversions from your ad budget.

A local retail boutique can use AdCreative.ai to instantly generate polished Facebook and Instagram ads for seasonal promotions, without ever opening Photoshop or paying a freelance designer.

Start your free trial of AdCreative.ai

Unbounce

Free trial available · Paid from $19/mo

Best for: Small businesses, marketing agencies, e-commerce stores, service businesses running paid ads

Most small businesses waste ad spend sending clicks to a generic homepage that doesn't convert. Unbounce lets you build dedicated landing pages designed to turn visitors into leads or buyers — no developer needed. Its AI tools help you write copy, pick winning layouts, and automatically send each visitor to the page version most likely to convert.

A local med spa can quickly build a targeted landing page for a seasonal promotion, let Unbounce's AI test different headlines and layouts, and capture more appointment bookings — without touching their main website.

Start your free trial with Unbounce